December 16th, 2009
Fendi at The F Factory, Miami
While Fendi’s performance at Design Miami involved laser-studded electric guitars, more popular still was the label’s pop-up space that was part of Limited Edition Experiences, a block down the road at the heart of the design district.
Alongside Neon Monster, Maison Martin Margiela, Christopher Ross and Stubbs & Wooton, among others, Fendi set up shop at the F Factory, a multibrand environment situated in the old Moore Building, and now open until Christmas.
All presenting one-off or limited edition merchandise, the F Factory is the place to go for a purse to match that art purchase down the road.
It was here, alongside its solid gold and handstitched patchwork totes, that Fendi is debuting its limited edition design ‘Needle Point Stitch Kit’ – effectively a stitch-it-yourself canvas baguette. We’ve never been so nimble with a thimble as now.
Also as part of the Limited Edition Experiences initiative, Marni is offering a Marni for Miami bag in its local store, and Gucci is staging the second instalment of Gucci Icon-Temporary – the Mark Ronson sneaker collaboration previously seen only in New York.
Bags and shoes are a fine art in Miami Beach.